Partnering and Communicating Together

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Opportunity ID: 329018
Opportunity Number: CDC-RFA-PS21-2104
Opportunity Title: Partnering and Communicating Together
Opportunity Category: Discretionary
Opportunity Category Explanation:
Funding Instrument Type: Cooperative Agreement
Category of Funding Activity: Health
Category Explanation:
CFDA Number(s): 93.118
Eligible Applicants: Unrestricted (i.e., open to any type of entity above), subject to any clarification in text field entitled “Additional Information on Eligibility”
Additional Information on Eligibility: The NOFO applicants must be able to demonstrate an ability to leverage existing organizational structure, networks, and communication platforms to disseminate Let's Stop HIV Together campaign and other CDC HIV resources via one or both funding categories: Category A: Digital and Social Media and Category B: Events.
Agency Code: HHS-CDC-NCHHSTP
Agency Name: Department of Health and Human Services
Centers for Disease Control – NCHHSTP
Posted Date: Sep 11, 2020
Last Updated Date: Sep 11, 2020
Estimated Synopsis Post Date: Jan 15, 2021
Fiscal Year: 2021
Award Ceiling: $0
Award Floor: $0
Estimated Total Program Funding: $11,175,000
Expected Number of Awards: 12
Description: The intent of this NOFO is to develop, disseminate, and monitor HIV communication messages through strategic partnerships. Given that there are limited resources to devote to partner activities, the NOFO focuses efforts on communities highly impacted by HIV (e.g., gay and bisexual men, transgender women, black/African American communities, Hispanic/Latino communities and youth and emerging adults) and in jurisdictions where the epidemic is most prevalent and new infections are taking place. In addition, the NOFO seeks to leverage organizations from across a variety of sectors including but not limited to civic and social organizations, LGBT organizations, health care provider associations, faith-based institutions, media outlets, and foundations. The NOFO applicants must demonstrate ability to leverage existing organizational structure, networks, and communication platforms to disseminate Let’s Stop HIV Together campaigns and other CDC HIV resources via one or both categories: Category A: Digital and Social Media Disseminate Let’s Stop HIV Together campaign materials and other CDC HIV resources via various digital communication channels Leverage digital influencers, partners, and network to expand the reach of Let’s Stop HIV Together campaign materials and other CDC HIV resources Examples of digital media include broadcast, blogs, mobile channels, e-blast, webinars, articles, podcasts, and e-newsletters, and other digital platforms; examples of social media includes Facebook, Twitter, Instagram and other social platforms. Category B: Events Disseminate Let’s Stop HIV Together campaign materials and other CDC HIV resources via exhibit booths, workshops, digital and print advertisement, conference bag inserts, and other mechanisms Examples of national events includes conventions, conferences, summits and other convenings that draw national audiences and/or a series of regional events that support a national engagement strategy (e.g., prides, town halls, tours, forums).
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