MasterCard Foundation’s Fund for Rural Prosperity 2017 Competition – third call.


The MasterCard Foundation’s Fund for Rural Prosperity Competition has a rolling format with intermediate closing points for assessment of applications in batches. This is mainly to give unsuccessful but potentially good applications in one round time to refine and resubmit their applications in future rounds, along with new entrants in the competition. The first submission period closed for evaluation on 8 August 2017, and the second on 5 October 2017. The third collection period will close on 30 November 2017.

The 2017 Competition seeks to support innovative financial products, services or processes from organizations that will design, pilot and test new ideas, as well as those that aim to expand proven ideas into new geographies or a new customer segment in rural and agricultural areas.

We will be looking for innovation in all applications, be they for new ideas or ideas that are ready for scaling.  When considering your ideas, you should address the following questions:

  • What is the potential for the proposed idea to change access to financial services for smallholder farmers in Africa?
  • What is innovative about your proposed idea? For example, is it new to the financial services sector, new to the country, new to the continent? Perhaps it is even a first in the world? Is there a significant process improvement that changes the way you deliver a service or product?
  • To what extent does the proposed project reach financially underserved markets?

Eligible countries:

  • Benin
  • Burkina Faso
  • Burundi
  • Cameroon
  • Côte d’Ivoire
  • Djibouti
  • DRC
  • Ethiopia
  • The Gambia
  • Ghana
  • Kenya
  • Liberia
  • Madagascar
  • Malawi
  • Mali
  • Mozambique
  • Niger
  • Rwanda
  • Senegal
  • Sierra Leone
  • Tanzania
  • Togo
  • Uganda
  • Zambia

Application Deadline: 30 November 2017.


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